Developing sustainable alternatives to coca cultivation

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Read the summary of their work and the full report.

An ongoing partnership with the University of Notre Dame and PASO Colombia that began in 2018, has resulted in high praise from faculty and graduate students at their Mendoza College of Business based on a recent report.

An in-depth examination of PASO Colombia’s  Contingency Plan to Support Ex-coca Grower Families was conducted in light of the best practices from illicit crop reduction programs around the world. The University team provided valuable recommendations on phased scaling of the program based on its success to date, as well as the creation of a network among projects to share resources, ideas, and lessons learned, calling it the “Network of Hope.” The idea is to create a collaborative connection among PASO’s different projects which include the  Contingency Plan to Support Ex-coca Grower Families  and the Rural Alternative Schools (ERAs), aiming to find synergies and increase their impact in both the economic and peacebuilding arenas. 

“It is truly rare to find an organization that combines the pragmatism of market-driven solutions, the vision of a unified society and the compassion to look past the consequences of impossible choices in order to see human beings. PASO combines these elements with hard work and resilience to serve the present and the future of Colombia.” 

Joe Sweeney, Mendoza College of Business University of Notre Dame, BOTFL Instructor 

The PASO Magic

The report also highlights key improvements with which PASO Colombia has contributed to the coca substitution process that strengthens peacebuilding efforts in rural communities. The report speaks about PASO’s magic to refer to a comprehensive approach in which building trust and respecting the dignity and human condition of the participants has been a determining factor. This trust, says the Notre Dame report, is based on the recognition that people's capabilities are the greatest asset of communities. This “builds agency among program participants as they see PASO support their ideas, thereby fostering true collaboration toward better solutions.”

Complementing this, the communal approach summons campesinos (peasant farmers), ex-coca growers and ex-combatants to work the land that was once violently disputed, acting “as a social fabric that brings communities back together after years of isolation and mistrust.”

The market-driven approach was also highlighted by the report, as it creates “opportunities for campesinos (peasants) to produce something that will allow them to support themselves”, integrating “relevant market information into production decisions”.

About the Examiners: Business on the Frontlines Program

The Business on the Frontlines (BOTFL) program at the University of Notre Dame examines the impact of business in societies rife with deep poverty and conflict. Mendoza College of Business partners with local organizations including NGOs and businesses to harness the dynamism of business to promote stability and economic opportunity. BOTFL teams have worked on more than 55 projects in at least 25 countries.  Since 2018, the university’s BOTFL program faculty and student teams have made seven field visits to Colombia, visiting 21 municipalities in seven departments, conducting fieldwork with ex-coca growers, ex-combatants, and rural farmers. They also conducted workshops with analysts, international leaders and policy makers in Colombia and the USA, and made a systematic review of primary and secondary information.

Read the summary of their work and BOTFL team’s full report.


Related content

Contingency Plan To Support Ex-Coca Grower Families
One Earth Future’s PASO Colombia program has designed and implemented a Contingency Plan to support families registered in the government’s National Comprehensive Program for the Substitution of Illicit Crops (PNIS).

Women Seeding Peace - Life After Coca Crops
Women Seeding Peace is a video web series about the lifes of women who have left illicit crops behind to sow a new future of peace in their communities.