Since January 2021, two communities of excombatants who settled in Mutatá, Antioquia, have been participating in the pilot project "Rural Alternative School (ERA) of Communication, co-financed by the “Imagining Our Image (INI, for its acronym in Spanish) 2020” grant, awarded by the Ministry of Culture to PASO Colombia. The project brings together members of the cooperatives COOFORTUNA and COOPEMPRENDER —partners of the ERAs of ERA of Mutatá and the ERA of Ituango, respectively— family members, and victims of the armed conflict who live with excombatants in their settlements.
Participants of the Communication ERA are trained to use their own voices and perspectives to tell the stories of reconciliation and entrepreneurship behind their productive projects. In this process, they develop their own brands and create content for social media to support product marketing and project funding efforts.
The audiovisual pieces co-created with the participants can be viewed on their social media.
BRANDS THAT TELL A STORY
The objective of the Communication ERA is to strengthen the brands created by the participating cooperatives, as well as their digital presence, by developing narratives of social entrepreneurship and reconciliation that capture the stories and perceptions of the communities about their own reality.